Designing with Purpose & Passion
Design has been a part of my life for as long as I can remember. Growing up in the Detroit area, I was surrounded by a city known for its creativity, determination, and constant reinvention. That environment shaped how I approach design—with a focus on resilience, innovation, and creating things that last. My design philosophy is also heavily influenced by a foundation of Swiss design, where structure and cleanliness are paramount. This blend of influences allows me to create work that’s both impactful and timeless.
Now, after living in Milwaukee for over 30 years, I’ve had the privilege of working with a wide range of clients—from small startups to big-name companies—helping them bring their vision to life through thoughtful branding and design. I look to create designs that don’t just look good, but also resonate and stand the test of time.
Beyond design, I’m deeply involved in my community.
As an advocate for cycling, I’ve organized local rides and promoted cycling as a way to connect people. I volunteer regularly, from participating in Habitat for Humanity builds to contributing to my neighborhood association’s initiatives. I also mentor young designers by participating in local student portfolios reviews and providing feedback to help them grow.
I love to travel in search of new art, culture, and inspiration.
Whether it's exploring museums, discovering local street art, or experiencing different architectural styles, I find that each place offers its own unique perspective that feeds my creative process. I’m constantly looking for new ideas, whether from a gallery in a big city or the craftsmanship of a small, hidden workshop. These experiences keep me energized and open to new possibilities in design.
I believe that the best ideas come from collaboration and connection.
Attending design conferences, meetups, and client tradeshows is all about engaging with other designers, swapping ideas, and diving into conversations that push my creative boundaries. Whether we’re talking about new trends, sharing what’s inspiring us lately, or connecting over the latest innovations in the industry, those interactions keep me growing and evolving. Being part of the creative community, along with interacting at tradeshows, gives me fresh perspectives and new approaches, and it’s a big part of what drives my work forward.