GOAL: To develop a new brand identity for Craft Master Malt that reflects its commitment to quality and craftsmanship in the malt industry. The objective was to create a distinctive, cohesive brand that would resonate with craft brewers and distillers, helping Craft Master Malt stand out in a competitive market.
RESULTS: The brand development project resulted in a strong, visually appealing identity that effectively communicates the essence of Craft Master Malt. The cohesive branding, from logo design to packaging, has positioned Craft Master Malt as a premium choice among craft brewers and distillers. The new identity has strengthened the brand's market presence and appeal, contributing to increased recognition and customer loyalty.
