GOAL: The Frantz Group looked to improve it's overall brand image and messaging to be more focused, cleaner and convey a look appropriate for a technology focused company.
RESULTS: Through a dialog with internal and external partners, the firm’s focus proved to be its strongest asset. Building from the positioning phrase Focus is Power, a broad-based program of integrated communications tools were developed, beginning with an updated brand identity. Immediate success was realized in market differentiation and attracting new clients, and employees were energized in helping bring the updated verbal and visual brand to life.
Identity and Tagline
Business System
Marketing Sheets
Custom Print on Demand Customer Brochures
Brand Brochure / Cover
Brand Brochure / Interior