GOAL: The goal of creating the brand look and feel for the Food + Farm Exploration Center was to establish a visual identity that genuinely reflected the center’s mission to educate and inspire the public about agriculture and food production. The branding needed to foster a meaningful connection between consumers and farmers, emphasizing the importance of understanding where food comes from and the role of sustainable practices in agriculture. Additionally, the brand was designed to appeal to a diverse audience, including students, families, and agricultural professionals, ensuring that it resonated with all who engage with the center. Consistency across various platforms and materials was also a key objective, ensuring that the brand would be recognizable and impactful in all contexts.
RESULTS: The effort was a cohesive and impactful identity that successfully captured the center’s mission and values. The brand’s look and feel created an engaging and welcoming atmosphere for visitors, encouraging their participation in the center's educational programs and fostering a deeper understanding of the agricultural industry. The strong visual identity provided a solid foundation for all marketing efforts, ensuring that the brand remained consistent and memorable across the website, social media, signage, and educational materials. Ultimately, the brand became a powerful symbol of the Food + Farm Exploration Center’s mission, effectively bridging the gap between consumers and farmers and promoting sustainable agricultural practices.
