GOAL: The architecture firm of Eppstein Uhen wanted to commemorating the firm’s 100th anniversary as well as branding the firm for in a way that protects its future beyond the named partners with a more modern ethos to be a driving innovator in the industry
RESULTS: The EUA acronym was recommended after research discovered it was already being used to refer to the firm. A unique and timeless icon updates the brand identity, using the colon mark’s meaning and reinforcing the acronym. The colon mark is also used in the firm’s positioning phrase beyond : design, and adds meaning to other firm nomenclature. The new name and brand identity has enhanced the growth of the firm—beyond architecture, beyond expectations and beyond past limitations.
