GOAL: The rebranding effort was intended to encapsulate the RC Insurance Services vision of leadership in associate loyalty and client relationships, as well as its unique business approach that emphasizes deep client understanding and adaptive solutions. Another critical goal was to align the brand with the company’s culture of empowerment, particularly through initiatives like the Associate Ownership Program, which underscores Vizance’s dedication to attracting and retaining exceptional talent while creating greater value for clients.
RESULTS: Rebranding RC Insurance Services to Vizance was to create a new visual identity that better reflected the company’s evolving values, commitment to growth, and forward-looking approach to serving both associates and clients. The rebranding resulted in a strong and distinctive identity that embodied Vizance's core values and strategic goals. The new name and visual identity reinforced the company’s position as a leader in the insurance and financial services industry, setting the stage for future growth through both organic expansion and acquisitions. The rebrand also solidified Vizance's reputation as a dynamic and forward-thinking company, with a culture that empowers its associates and delivers exceptional value to its clients. This cohesive brand identity ensured consistency across all touchpoints, from client interactions to marketing materials, further enhancing Vizance’s market presence and supporting its aggressive growth strategy
